The first 20 years of the 21st century are defined by the rapid growth of technology. If there is a Jurassic era for the dinosaurs, then our generation will be known for the digital age. Computers and internet connections have gotten so much faster and smartphones have become a must-have accessory for every individual.
These rapid developments have also changed the way companies are marketing their products and services. In the last year alone, more money was spent on digital advertising than traditional marketing. And this year, the same results are expected, if not more.
So, what does it mean for companies and the field of digital marketing?
It means only one thing, that companies should recognize that for them to deliver their message to the consumers, they need to do it online, where the customers are listening, interacting and looking for their products or services. They also need to ensure that their message comes across the right audience. To do this, they need well-planned digital marketing strategies.
Whether you are a startup or a company that needs to revise your digital marketing strategy, it can be difficult to focus on what digital marketing strategy is the most effective. As you know, there is no one-size-fits-all formula that can be ideal for everyone when it comes to digital marketing strategies.
Instead of one, you need an integrated approach to your digital marketing strategy at various points of the buying cycle. Does that make sense?
To help you understand the digital marketing strategies that you could invest in the buffet of options, we have an overview of the most efficient and when they work effectively.
Strategies of Digital Marketing
Search Engine Marketing (SEO and PPC)
Search engine marketing is the practice of guiding more traffic to your website using website optimization and paid online ads. These two tools will allow you to be on top of the search engine results page with keywords that relate to your business. You can either bid on the keywords or incorporate them into the content to improve the ranking and relevance.
PPC and SEO are always effective as 96% of information or educational content is in search engines. It helps the audience in research during their first step in selecting a product or service.
Content marketing is completely tied up with SEO practices. Its aim is to provide the users with information that will eventually guide them through their buying process. By doing so, you will gain familiarity and trust with your future customers. You can create different types of content for your marketing efforts like blogs, case studies, infographics, eBooks, and many more.
You can use this strategy as an effective tool at the beginning of your sales funnel as its goal is to draw prospects in. With content marketing, your brand and business will gain authority and relevance to the user when they are searching for answers to solve their problems. However, the role of content marketing does not stop here, you can continue to use content marketing throughout the buyer’s journey by adapting your content to your user’s needs.
Social Media Marketing
Much has been said about social media. In digital marketing, it is also an effective digital marketing strategy because it broadens your audience cheaper than any other marketing effort. Just like in search engines, you can also create organic posts on social media via a business page. Social media is a great tool when it comes to remarketing because you can show new content/services/ products to your past website visitors.
Social media can help users to see your new content and can be useful when you are trying to widen your reach to more audiences by promoting and linking your content to the platform. Another way to use social media is by taking advantage of your followers. You can engage with them to render a voice to your brand.
Email is not only good for personal and works communication. It is also a good place to reach prospects with a more professional environment and build more personalized messages that can cater to a specific purchasing behavior and specific interactions.
Email marketing is also a great tool when segregating your audiences based on their behavior. One example of effectively using email marketing is by creating a list of leads based on the information you have gathered about your product or service. You can also retarget your past customers to remind them about your new products or provide recommendations.
In less than half a quarter of a century, digital marketing services have become a keystone in the marketing and advertising industry. These technological advancements and how the customers respond are not going away soon.
With these overviews on the most effective digital marketing strategies, we have given you some insight on where you can start your digital marketing process.