In 2015, Google announced a new search engine ranking factor. According to this update, Google will give importance to those websites in the search engine ranking which have mobile-friendly and responsive web designs. That’s why the mobile-friendly and responsive design of the website are getting importance in the search engines. The responsive design of the websites provides an equal appearance to the users in the mobile as well as desktop devices. The responsive design of a website also improves the user experience of the websites. Here, we will discuss how good web design has an impact on the SEO of your website.
It Improves The User-Experience:
The major factor of the best user experience of a website is the amount of time that visitors are spending on your website. If the design of your website is hard to navigate and your website is taking too much time in loading the data, users will immediately leave your website. As a result, users spend less time on your website. On the other hand, if your website has a good and responsive design, it will load fast on your device. Moreover, the visitors also find it easy to navigate the information on your website. This thing improves user-experience. If a website is providing the best user experience, search engines will give preference to this website in the search results.
It Increases Mobile Traffic:
In the last few years, we are observing that mobile traffic is increasing day by day. If you want to grab the mobile users, your website design should be responsive. If your website design is not responsive, it will not provide the best user experience. As a result, visitors will not try to spend enough time on your website. Moreover, this thing will also increase the bounce rate of the website. Due to these reasons, Google will decrease the ranking of your website. If your website is not ranking in the mobile devices, it means that you can’t drive enough traffic to your website.
It Increases The Loading Time Of A Website:
If your website has a responsive design, it will load faster on all the devices. According to research, if your website has a responsive design, it will take less than three seconds to load the data. If a website is taking more than three seconds to load the data, 53% of the users will leave your website. The faster loading time of a website also increases the time spent on a website. This thing also increases the conversion rate of a website. The faster loading time of a website also provides a positive signal to the search engines about the best user-experience.
It Lowers The Bounce Rate Of A Website:
Bounce rate means how many percentages of the visitors move to another website after seeing just one page on your website. If your website doesn’t have a responsive design, its bounce rate will be higher. Its reason is that it will be hard for visitors to navigate information on your website. On the other hand, if your website has a responsive design, the bounce rate of your website will be lower. Its reason is that the visitors to your website will find it easy to navigate information on your website. They find it easy to explore the whole website. This thing will also send a positive signal to the search engines that your website is providing the best quality content.
It Increases The Conversion Rate Of A Website:
If you are running a business website, your main aim is to encourage visitors to take some action. For example, you can ask visitors to subscribe to their newsletters. You can ask visitors to purchase a specific product. You can also ask the visitors to sign up for the newsletters. If your website has a responsive design, visitors will try to spend more and more time on your website. While spending enough time on your website, they try to explore the whole website. When they are exploring the whole website, they will also try to take the specified action. On the other hand, if they are experiencing bad user-experience, they can’t try to take the specified actions.
It Gains More Social Shares:
Studies by a dissertation help company show that social signals also increase the authenticity of your website. If your website is providing a better user experience, your website will gain more social signals. Its reason is that if your website has a responsive design, it has easy to share social buttons. The visitors can easily share this website on social media sites just by pressing a single click. Moreover, the responsive design of the website will also be adaptive to all the devices. These social shares expose your website to a new audience. Due to this reason, the conversion rate and traffic of your website will be increased. If your website is getting traffic from other sources, search engines will also send traffic to your website.
It Is Helpful In Link Building Strategy:
No doubt, backlinks play a vital role in the SEO of a website. The natural backlinks are the best backlinks that can increase the ranking of your website. Natural backlinks mean that other websites are linking your website without getting any benefit from your website. It is possible only if your website is providing the best user experience due to its responsive design. By giving links to your website, they want to increase the authenticity of their websites. On the other hand, if your website is providing bad user-experience, your website will never get natural backlinks from other websites.
You Can Save Your Website From The Duplicate Content Penalty:
To provide the best user experience, some people try to use the adaptive design of a website. The adaptive design of a website means that you are providing two different versions of your website. One version is for the mobile devices and the other version is for the desktop devices. Due to these two versions of the website, you can face a duplicate content penalty. On the other hand, if you are using the responsive design of the website, you can save your website from the duplicate content penalty. Its reason is that in the responsive design of the website, you will have to use the same version of the website for all the devices.