Today everyone uses business cards, from CEOs to personal assistants, architects, and high school students, anyone involved in different companies and living their life to the fullest. These cards make it easy to remember what you do, which you are, and how to get in touch with you. Everything you want them to know to get in touch with you is there. People, who own these cards use them for convenience – you just take them out, give them away, and people can contact you and even remember why they are communicating with you.
Business Card Designs
Some people even hand out these cards to people they just met and find attractive. It is no longer necessary to write down contact numbers on napkins and receipts, which could be thrown away, or on the palms of your hands that will be washed in a clean-up time. Since they are in high demand, shouldn’t you take advantage of this by providing a source of supply? There are companies online that make it (profitable) business to make these cards, and it’s amazing how beautiful they can be. They allow you to customize them to reflect your personality and type of business.
Before you start dreaming about your future cash flow, there are a few things you need: The first and foremost is capacity. You can’t charge people for substandard products. If you need a little help, you can find business card designs online. Some sites may charge you, but many of them are available for free download. The following is a computer that you can design your cards on, and you will need a good quality printer, as some of your future customers may want a lot of colors on their cards. Don’t worry as you can charge them accordingly.
You might want to get that cutting board they use to cut papers because scissors don’t always cut straight, and your clients don’t want cards with ragged edges. These will likely be rejected and thrown away. You may also want to catalog your designs so people can see how good your work is. While you’re at it, stock up on a variety of specialty, patterned, glossy, and matte papers. Get them in different colors to give your customers a wider range of options. They love having lots of things to choose from and will probably recommend you to their friends because they like your job.
This is your point if you are looking to start a small business. You don’t need a lot of space or capital if you already have the PC and the printer. You can start advertising through social media or placing flyers in your neighborhood. You may even want to leave your own business cards in cafes or restaurants, but be sure to include your contact numbers and your company name.
We know that a good company name is very important. Some would even spend a considerable sum to get a reputable market research company to discover a good brand to synergize the product/service name with the market. Some of us might even consult a geomancer to make sure that our personal name and company name are auspiciously congruent with the elements! However, many avoid investing in a decent business logo design. Rather than going to a branding expert, marketer, or graphic designer.
Recently, my designer friend was infuriated by a distant cousin’s request to create a logo design plus a stationery set that included a business card, letterhead, and invoice for less than 150 pounds. While I can empathize with your outrage, but honestly, a Google search will turn up thousands of websites offering cheap logo designs, as low as 39 pounds.
You can probably get an original design for that price, but I can’t imagine how you can get that truly reflects your personality. And that is so important. You can also get a royalty-free clip art icon for a logo, which means it may not be copyrighted and somewhere someone could be using the same icon that you so proudly put on your business card, sign, paper bags. Or you can get a modified design from an established template that’s endlessly recycled. Another possibility is that the logo designer will make you a top sale when you sign on the dotted line. This means that you pay more for the other necessities. To illustrate, you may be required to pay for additional artwork to have the logo rendered in black and white, or you need to pay for the logo usage guide to state all the specifications you will need to produce a brochure or TVC later. If they offer you a really low price, you need to know what you are paying for.
The people who firmly believe that a logo is a formidable part in the formation of corporate personality, corporate branding, marketing, and public relations; the logo is definitely much more than just an illustration or graphics! You have to pay for the research, the concept, the assembly of the design, and the execution of the production. Your hired help has to analyze your corporate mission, philosophy, beliefs, objectives, goals, and aspirations just to understand your company and if you are the boss. Without such a deep understanding, logo experts won’t be able to translate any corporate value into consistent, creative graphics. The logo will have no soul.
- Get immediate recognition (especially if the company has a “common” name)
- A visual shortcut to convey the personality, character or attitude of the company (in short, corporate person)
- Relate with your clients by transmitting a feeling of familiarity and credibility
- Association with quality and satisfaction
You may want to better understand the importance of a logo, which is discussed in another article, “Why the logo is so important.”
Depending on who you hire, the rates will vary. However, it’s safe to say that you will most likely be charged based on:
- The experience of the logo design expert. (Branding expert, ad agency, graphic designer, and freelance all have different price)
- the budget of your company (the bigger it is, the more complete your needs will be)
- the scope of work involved.