Infographics are trending now more than ever. There is such a demand for visual content on the internet that we have seen an increase of 9,900% since 2007.
Digital content creators use infographics in writing blogs or inject them in their website content or social media posts.
If you are thinking of more ways to boost your website traffic organically, then try using infographics in your digital marketing strategy today.
What is an Infographic and Why are they in Demand?
Infographics are any type of data interpreted visually to make it easier for readers to consume information in less time than text content. It can be in a chart, diagram, images and the like. Infographics need to be appealing to work.
People are highly visual. We are wired to be visual beings, so it is natural to have a hunger and preference for such content. We usually think in pictures, not in the text. There is an 80% increase in willingness among readers to consume content if it’s visual and colorful, like infographics.
In the plethora of information that is available on the internet, you need every opportunity to stand out. You can pay for expensive campaigns to achieve this goal, but you can wean off paid advertisement by including strategies in your campaign that bring traffic organically.
Infographics can increase your website traffic, but you need to produce high-quality, engaging and appealing infographic content.
Here are 7 tools you can use to create visually-compelling infographics that boost your content and your website too.
Design Tools for Successful Infographics
Canva helps designers make quick but consistently stunning graphics. It has an easy, drag-and-drop interface that makes custom designing easy as can be. This tool is a favorite among beginner and professional designers alike, because of presets in its library, like layouts, text, and photos. Canva is a one-stop-shop for designing all kinds of content, and infographics are one of them.
Infograpia boasts of the world’s biggest selection of infographics in a single package. It empowers designers to create compelling pitch decks, marketing visuals, and business reports in minutes.
It has 1,500 slides, caters 47 niches, and is easy-to-edit, making it a favourite among designers who need to churn rich content consistently.
Infograpia is also compatible with Keynote, Google Slides, and Microsoft PowerPoint.
Venngage is a great tool to create infographics in 3 easy steps. All the designer needs to do is choose a template, add charts and visuals, and customize the design.
Even non-designers will find this tool easy to use, whether they have to make infographics, social media visuals, presentations, or reports.
You can also transform complex information into understandable infographics that make your content stand out.
Piktochart helps you create infographics, presentations, and printed content with such ease. You also get to access its vast template and customize it for your design. You can share your content directly to linked social media accounts. Designs can be password-protected sp you can share designs with clients without worries.
With Piktochart, collaborative work is also easy to accomplish, to make sure everyone is on the same page.
Infogram helps you create infographics and reports in no time. It is an intuitive visualization tool that designers with different experience levels will enjoy. Like Canva, it is excellent for collaboration work in real-time, and makes downloading, sharing, and publishing content online easy and efficient.
You can start with their designer templates, which you can customise to set brand guidelines for your team to follow.
One of its great elements is that you can track how your content is doing online. You will know if your design resonates with your audience or not, so you can make adjustments as needed.
6. Adobe Photoshop
Adobe Photoshop saw different versions in the past, but it is now known as Adobe Photoshop 2020. It is a raster graphics editor for Windows and macOS and is still used widely by professional designers worldwide.
Adobe Photoshop now has improved presets, updated selection tools, and smart objects and layers. It also has an enhanced Transform Wrap, Content-Aware Fill, and Consistent Transform to the delight of digital designers who want more from custom controls.
Adobe Photoshop remains a design staple despite the number of online design tools available in the market today.
7. Adobe Illustrator
Adobe Illustrator is famous for design logos, fonts, presentations, alphanumerical images, banners, and flex. This vector-based graphics program, however, can also be used to create stunning infographics because it can create images irrespective of size. You can learn different tips and tricks to boost your Adobe Illustrator skills, to start creating infographics in top professional quality.
Designers can use Adobe Illustrator with Adobe Photoshop to design unique, top-level, and professional-quality infographics. Even amateur designers can use different Photoshop tricks and features to make your infographics that stand out and grab readers’ attention.
Much content that is created through Adobe Illustrator and Photoshop can also be converted to PDF, usually to send content through email marketing campaigns. It can be done through a PDF editor tool. Get the best PDF editor, like Adobe Acrobat or Nuance Power PDF so that you can produce pdf content efficiently.
Conclusion: Infographics is Made Easy with the Right Tools
In any kind of task, the right tool makes a big difference. If you are making digital content, the right tools save you time, effort, and the trap of making so many mistakes just to create a single infographic content.
Infographic work need not be daunting. Pick the tool that best suits you and your needs, and start working smart, working quicker, and enjoying what you create that adds value to your reader’s browsing experience and helps you engage with your target market more efficiently.